The new brand is reflective of the company's recent national expansion
HOUSTON, November 9, 2018 (Newswire.com) - Wallis State Bank, a full-service community bank based in Texas, has announced a major rebranding to reflect the company’s recent nationwide expansion. The comprehensive rebrand will include an updated logo, website refresh and new company name: Wallis Bank.
Wallis Bank offers a unique and personalized banking experience that rebranding efforts will showcase to both existing and potential clientele. As the rebranding is underway, the Company will continue to offer all existing banking services to its customers, continuing to deliver exceptional financial products and services.
As a company we've hit an inflection point. While we still have our roots in the small town of Wallis, Texas, we are now an established, commercially focused bank. Over the last thirty years we've expanded into several metropolitan areas in the cities of Houston, Dallas, San Antonio, Los Angeles and Atlanta. It is more important than ever to establish our image and let people know who Wallis Bank is and the unparalleled value of our banking services.
Asif Dakri, Chief Executive Officer, Wallis Bank
Asif Dakri, Chief Executive Officer at Wallis Bank, stated, “As a company, we’ve hit an inflection point. While we still have our roots in the small town of Wallis, Texas, we are now an established, commercially focused bank. Over the last thirty years, we’ve expanded into several metropolitan areas in the cities of Houston, Dallas, San Antonio, Los Angeles, and Atlanta. It is more important than ever to establish our image and let people know who Wallis Bank is and the unparalleled value of our banking services.”
The new logo features a bank vault to symbolize growth and security, while the new company name, Wallis Bank, is a natural transition, capturing the tone of recent interstate expansion. The updated website will highlight a new, contemporary design catered toward entrepreneurs, mid-size businesses, and consumers, all audiences Wallis Bank specializes in helping. In addition, Wallis Bank will be upgrading its internet services to provide an elevated online banking experience for all customers.
While the appearance of Wallis Bank will be changing, Dakri emphasizes that the company’s deeply rooted values of integrity, honesty, and professionalism will remain the same. “We’ve been offering personalized service since 1906, and our mission to provide financial services that are unsurpassed in customer satisfaction will not change,” Dakri said. “We are still the same trustworthy banking partner, with the same commitment to our customers and the same commitment to our communities.”
About Wallis Bank
Wallis Bank is a full-service community bank dedicated to serving both rural customers as well as large international clients with the highest level of personal service. Wallis Bank was established in 1906 in Wallis, Texas and holds the unique experience of surviving the Great Depression and both World Wars. During the early 1990’s, Wallis Bank underwent the expansion of additional branches and offices in Houston, Dallas, San Antonio, Los Angeles, and Atlanta. In 2017, Wallis Bank was ranked 12th among the 100 best-performing banks in the US with less than $1 billion in assets by S&P Global Marketing Intelligence.
S&P Global Marketing Intelligence
S&P Global Marketing Intelligence is a division of S&P Global, which provides essential intelligence for individuals, companies, and governments so that they can gain the intelligence essential to making business and financial decisions with conviction. S&P Global Marketing Intelligence integrates financial and industry data, research, and news into tools that help track performance, generate alpha, identify investment ideas, understand competitive and industry dynamics, perform valuation and assess credit risk.
For more information about Wallis Bank, visit www.wallisbank.com
Source: Wallis Bank